How Long is a Piece of String

We live in a world with a bewildering amount of information thrown at us from every possible angle.  A recent case study shows that here in the western world, we are bombarded by the equivalent of 174 newspapers of data a day.  Would that be broadsheets or tabloids?

It’s no wonder that sometimes we don’t have the answer or just can’t be bothered to explain ourselves.  We often hear the phrase, HOW LONG IS A PIECE OF STRING?  It’s a set phrase used to avoid responding to questions requesting an estimate of the size, amount, or duration of something.  The phrase is used to indicate that the speaker does not know or does not want to guess.

Here at Melo, we have all the answers.  Our ilo Dental Floss comes in a pack of 3 noodles and measures 18cm long.  You can use each noodle up to 60 times and best of all, it stretches to fit the varying gaps between your teeth

Just like our finger toothbrush, it contains fluoride and fresh menthol to keep teeth and gums healthy and refreshed and can be stored in its very own compact carrying case.  

So, the next time you’re presented with this idiom, just tell them Melo knows!