Water scarcity affects every continent on earth and has been listed in 2015 as the largest global risk by the World Economic Forum. Roughly 4 billion people live under conditions of severe water shortages for at least part of the calendar year. Many factors are contributing to water shortages such as wars, climate change, deforestation and the depletion of ground water sources.
Using Melo Labs iko original fingertip toothbrush can help you to save water because you don’t need water or toothpaste to use it. Here at Melo Labs, we are determined to do our part to combat the over consumption of fresh water. Imagine if everyone on this planet reduced the amount of water they normally use on an average day; the amount is too large to even comprehend.
According to the World Resources Institute, water is seriously undervalued. The price does not reflect the true cost of the service. The WRI reported that because water is considered such a cheap commodity, there is no incentive by governments or industry to invest in water saving technologies.
World Water Week takes place each August in Stockholm, Sweden. Researchers and industry giants congregate to discuss ways of reversing the worrying trend of water scarcity. It will be interesting to hear their findings.
So, do your part to conserve water buy using one of our innovative travel finger toothbrushes. No water needed!! Now that’s something to make a splash about!!